The Reader Appreciation Project

If you run a blog or two, you may already know that some of the means to promote your blogs to the world are social media and commenting on other blogs in your niche. Both methods imply communication. Your avatar meets my avatar on the same page and we exchange words and thoughts.

What if my avatar has been “borrowed” from Flickr and designed to represent that other “me” I want to be in relationship with you? If you knew that your web 2.0 friends who helped you when you needed were just “somebody elses” hiding behind fake social media profiles, would this discovery lower your appreciation for them?

Is this situation similar to the one of the little boy who wanted to get his grandmother married, so he pretended to be her in some dating websites, and befriended some potential grandfathers in her name?

Do you remember the last time when you did something for your readers to make them feel better on your blog? How did you come to the conclusion that you had to do exactly that particular change and not others?

One of the niches I’m writing in is internet marketing. As I want to stay informed on what other people in the niche are writing, I’m subscribed to a gazillion blogs, and every now and then I even remember to read them. Many bloggers in this niche feel like monetizing their blogs is a must, taking into consideration that they write about making money with blogs. However, every once in a while, there’s a blogger who decides to get rid of all blog advertising as tribute to his readers. The results? The readers’ appreciation? I quote from the blog of Garry Conn, who’s the person in question:

Since this time, I have written some really good articles — at least what I thought to be — and have received virtually ZERO reactions to these posts. I even wrote a post about my daughter’s 16th birthday and out of 1200 subscribers on only 4 people wished her a happy birthday. So for me, I am truly offended by that. I understand nor do I expect that all 1200 people would have wished her happy birthday, but I would have expected around 20 people to do so…

So, ads are back on the blog, and so are the comments from readers. This is the last comment on the post I’ve quoted from:

I’ve never seen a marketer chew is viewers out … ?? I get great feedback, and most others do to. Only 25% of people come back to your site, meaning you’re failing on building the emotional connection. Don’t blame your viewers when you fail at generating buzz or comments. You are the one making the “first move” with your website. If you fall on your face, then work on your style, or add more value.

What do you think? Was this reader unfair? Or is it just that our readers are in such a hurry themselves that they really don’t find the time to stop and wish Happy Birthday to the daughter of somebody they learn from?

Darren Rowse from ProBlogger wrote a post today that covered the topic of removing dates from blog posts for the appearance of timeless content.

As mentioned in my design decisions series, I believe it should be the reader, and not the blogger, who decides which content is timeless.

After I consolidated my design decisions series for another site, I quoted a reader’s comment on another blog:

When I find a blog with no time stamp, I feel conned. (From Erica)

I don’t personally feel conned, but a timestamp is a helpful tool in gathering context. For example, if I’m looking up something time sensitive, such as useful apps for my new iPhone, I wouldn’t want to read something dated March of 2008 because the new iPhone wasn’t out then.

On the other hand, as Darren pointed out, there are older posts which are indeed timeless (not date sensitive) that readers ignore simply because they are old:

The problem is that when you have a post that is ‘timeless’ (ie it doesn’t really date because the tips you give or the principles that you talk about will always apply) a date can act as a distraction to your reader. They arrive at the post and see that it was written in 2006 and a little warning bell goes off in their mind that what they are reading is not ‘current’.

While Darren presents some good arguments for having (and not having) dates on posts, the majority of his comments are in favor of keeping dates.

So Should Blog Posts Have Dates?

My official stance is yes. You’d be hard pressed to find a magazine, journal, or newspaper without some kind of time reference. Even reference material and novels have publishing dates and revisions. Why would the web be any different?

Yes, I can hear Liz Strauss saying, “But we’re on the web, not in print.”

While true, a time reference is one aspect of print that should be carried over.

The argument for removing dates is so that the content appears timeless. I would love to declare all of my content timeless. But it’s not up to me. It’s up to my readers.

There was this research some years ago which was showing that the staff of a company fully renews itself over a period of three years. People come and go, and if you have the curiosity to pay a visit to your former colleagues after a few years, you may end up with the surprise of not knowing anybody in that company anymore.

Thinking at myself as a blog reader, one of the things I notice immediately is that the list of blogs I read has almost completely changed over the past two years. Although I watch on average 100 blogs (or more), the ones which are still on my favorites list can be counted on one hand’s fingers only.

I don’t remember when I’ve lost interest in some blogs and how long it did take until I wasn’t interested in them anymore. However, I believe that for most of the blogs, my lifespan as a reader last some 4-6 months. I have no idea if those bloggers were starting to repeat themselves, or was it only that I didn’t care for those topics anymore?

How are you as a reader? Are you aware of your lifespan as reader of a certain blog? When you stop reading one, do you know your reasons, or it’s just that one day you discover that you completely forgot it existed?

After how much time the readership of a blog is completely renewed? I wonder if we could measure that. What do you think?

Most of the biggest things in life started by being small.

This is not a saying of who-knows-what-smart-personality from the past. This comes straight from my personal wisdom well, and it was issued with the occasion of getting tired to submit stories to Digg to see if I can make it to the front page. After Digg, there was Sphinn: another enigma, another trial. Here I noticed from the start that I cannot find an appropriate category for my submissions. There’s no wonder that very few members actually cared to vote for those stories, although some of them were not bad at all.

After two years of being a submitter, I decided to become the one who receives submissions. No, I haven’t got hired by Digg, nor by Sphinn. I’ve just launched my own social networking website, BlogLancer.net, a place where there is no specialization: there are lots of categories, so all readers would find a suitable place to submit their work. If they can’t find it, I’ll create it for them.

On BlogLancer.net, all members are equal and all stories are accepted. Who cares if you choose to publish them on a Squidoo lens, or on a HubPages hub, or on a free Blogger blog? If you thought it to be good for publishing, then I think it is good for reading. All you need to get promoted on the front page are 5 votes from the other members. There is also a WordPress plugin, for those of you who may want to include the “vote” button in their articles.

As the site is only four days old (or maybe I should say four days young), it is small and ignored by search engines. But Digg and all others must have looked the same in their first week of existence: small and ignored.

So, if you have stories craving for attention, I invite you to submit them to BlogLancer, so we can all read and comment them together.