Did you ever think that every reader who clicks on your blog’s ads is a lost one? They move away, leaving behind their 10 cents (more or less) click for you. The more of them that run away, the more money you make with your blog. The more money you make, the less loyal readers you have, because you’ve chased them away. I had this thought after reading this article on EMomsAtHome, where Wendy Piersall is talking about her experience at Elite Retreat and her conversations with Shoemoney:

What I loved was his down to earth approach - and he spoke well to our questions in regards to when you build sites to send away traffic vs. building sticky sites to keep traffic. It was a good eye-opener to me (more like a big “DUH”) to realize that the site I’m building here hasn’t monetized as well as I had hoped BECAUSE I’m building it to be sticky. If my AdSense click-through increased, I’d be losing potential long-term readers.

This is a challenge to all of you who run a blog: how to make it sticky and also make money out of it. How do you see this as possible? Do you think that very good SEO optimization can offer you a pool of readers big enough to cover both objectives: loyal readers and blog earnings?

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