Four Ways to Provide Convenience to Your Readers
Think about the last time you had excellent service at a restaurant, store, or hotel. What made the service so excellent?
Perhaps it was the small details. The place may have smelled nice. The bathroom was clean. The staff were friendly.
These small details can come back as a negative as well. What about staying in a hotel where the room thermostat didn’t function? Or perhaps Wi-Fi happened to be down that day.
Small details usually only matter when there is something wrong. These small details, however, can make or break what is a good experience.
Blogs are no exception, and paying attention to certain small details can allow your readers to have a good experience on your website. Your readers probably won’t notice, but that is likely a good thing.
1. Turn on Full Feeds
There are many arguments for turning on full feeds. One is from an analytical content standpoint, and the other is from an aggravated reader.
I’ll make it simple: from a reader’s perspective, full feeds need to be on.
One extra thing you can do here is increase the number of posts showing in your feed.
2. Don’t Force Readers to Register to Comment
In the words of Liz Strauss, forcing (yes, I said forcing) readers to login is the equivalent of this analogy:
To me, that’s like putting a sign on the mailbox that says, “Excuse me, please. If you want to deliver mail to me, come up, knock on my door, ring my doorbell, and then wait for me to answer. And maybe I will.”
Again, from a reader’s perspective, there shouldn’t be a required registration to comment. Readers simply don’t have time to register for each blog they want to comment on.
3. Allow Comment Subscriptions
Another easy way to add convenience to readers is to allow readers to subscribe to comments.
If I go to a blog and leave a comment, I’d like to know if somebody replied. Typically if a blog doesn’t have a way to subscribe, I won’t be back. It’s nothing personal, but there are too many blogs to keep track of.
For WordPress users, there is the invaluable Subscribe to Comments plugin, which easily allows readers to receive e-mails whenever there are additional comments.
4. Remove that CAPTCHA
From a blogger’s perspective, CAPTCHAs can seem necessary. Many are overwhelmed with spam, and CAPTCHAs are a quick way to stop spam in its tracks.
However, CAPTCHAs are often defeated, and accessibility takes a nose dive.
One thing I’ve been trying out here is a WordPress Plugin called WP-SpamFree. The plugin has actually worked quite well when used in conjunction with Akismet. And the best part is, no CAPTCHA.
5…
Here’s where you come in. As a reader, what conveniences you when visiting a blog?
What lacking feature causes you to scream into the heavens, “WHY???!!!”
Simonne says...
I miss the search box on blogs which offer useful resources, like links to certain tools, or tutorials. I visit those blogs again and again, but I am never able to find the same info twice, so I need to search.
I don’t mind when bloggers don’t offer full feeds, because content in feeds is scraped so many times, that I can understand people getting annoyed with that and switching to partial feeds.
As of commenting, I do it rarely, but in case I’m asked to register I just don’t, not because I get upset, but simply because I don’t have time to do all the things I want in a day, so I cannot afford to waste time by registering.
lionel (acid42) says...
The biggest tip for me is #2: taking away the need to register, in order to make it easier for commenters to dive right in.
Will definitely give it a try, and hope the spam plugins are worth their salt. Thank you for this post.
Ronald Huereca says...
@Simonne,
There’s blogs that don’t even offer search? Wow.
@lionel
Yes, spam is probably the #1 reason bloggers choose to make readers register. #2 is that some bloggers don’t realize what they’re doing when requiring readers to register.
RT Cunningham says...
Commenters go for the path of least resistance. Remove the resistance and you get comments. It’s pretty simple, actually.
If a blogger is intimidated by spam, comment moderation is the best solution, but only if the moderation queue is properly maintained. I use two spam filters. That’s enough to take care of 99 percent of the spam. Human spammers are the only people I have to contend with.
Ronald Huereca says...
@RT,
Commenters are like electrons. I like it!
SpamFree works pretty well, but it can’t stop those pesky human spammers either. And I can only blacklist so many times a day!
inspirationbit says...
I’m so used to Ajax Edit Comments plugin, that if I don’t see it on a blog, I really miss it. I too don’t bother registering to comment. Also, sometimes on the blogspot sites I can’t quickly find the link to add the comment, find it a bit annoying.
Ronald Huereca says...
@Vivien,
I feel your pain. I made a typo today where I wish the blog had the plugin installed.