Do you know why your clients get upset?

  

One of the best things about building good relations with your clients and blog readers is to find out what upsets them. Whether it is something related to what you offer or something that people encounter elsewhere, there is probably something online or offline that upsets your clients and blog readers. These external elements can result in any potential clients not actually paying attention to what you have to say, and any existing clients or blog readers to not be convinced by your call to action messages. Some people may even associate your messages with the elements that upset them. You want to make sure that never or rarely happens by ensuring that that your clients and readers are happy with you.

If you want to build good and long term relations with both your clients and blog readers, you have to find out how to convey your message without triggering any of the upsetting elements that you are aware of. A good writing adapts to both the writer and the readers. Good content adapts to both the content producer and the receivers.

Are you adapting enough to figure out why your clients get upset?

10 Elements that can upset your clients

1. Political events.

   Any political turmoil around the world can bother a client of yours who may be associated with something related to that political situation. Since political events are usually time sensitive, it can be a good thing to realize where an important message for your client may not work because of any political elements that may be upsetting your clients or their business.

2. Personal issues.

   Because of more and more people sharing their personal life details on social networks like Twitter and Facebook, it is actually possible to figure out when a prospect or existing client may actually be having personal emergencies in life. It is actually better to refrain from marketing to upset clients. This can be done by regularly keeping in touch with the personal social networking statuses of your clients, if possible.

3. Work issues.

   Your clients may be having issues at work, or companies may be undergoing major changes. It is good to customize and change your messages and customize any communication with your clients by making sure any and all of your communication with them keeps into consideration the fact that your clients have extra needs now. It is also very important to make sure that you realize the situations when it would be better to completely ignore the problems your clients are having at their workplace, since many clients would prefer that they focus on the solutions you have instead of bringing up or referring to the issues they may be having with other work vendors.

4. Online annoyances.

   Websites being down, emails not working, and social networking tools malfunctioning. All of these are examples of things that can upset your clients. Do you recommend tools and sites that have not served your clients well in the past? Do you have any recommendations for tools that can help your clients who are having problems with their online social networking sites?

5. Economical issues.

   If the economy is down, your clients may be less responsive to your offers or messages which worked well when the economy was better. Be tuned in to the waves of the economy and you can learn how to better tune your messages to help your clients more.

6. Other people online.

   The same way offline disputes or interactions with other people can result in your clients not doing business or behaving differently, online disputes or interactions with others can result in your clients behaving differently. The blogs or social networks your clients maintain can usually offer good hints as to when your clients are annoyed by other online people, and how you yourself can avoid becoming part of such annoyances.

7. Complexity of online tools.

   Recommending tools that may be complex can frustrate your clients. Do you personally use all the tools and sites you recommend to your clients? Do you offer your clients any help with the tools they use based on your recommendations?

8. Shortage of solutions.

   Having only an alternate or two can annoy clients too. Do your clients have problems which have only a few solutions? Do you give your clients multiple ways to solve the same problem?

9. Your competition.

   The most powerful way your client may get upset is through your competition. If your clients find out they can get the exact same solutions that you offer from your competitors for far less, they can start distrusting your brand in addition to distancing themselves from your services.

10. You.

    This may appear to be the least obvious. The way you communicate, the way you do business and the way you actually solve problems, regardless of the performance of your work, may result in your clients getting upset from time to time. Some clients may prefer being contacted a lot for status updates, while others may prefer being contacted only when necessary. If you behave any differently with your clients who have specific preferences, your clients may actually feel upset even if their problems get solved quickly and efficiently.

What upsets your clients or you as a client?

Do you know what upsets your clients? Do you keep a record of what has been bothering your blog readers on your blog or outside of it? Do you find yourself upset at companies when you are upset at something else?

If you are a client or a blog reader to any company or blog, have any of the above elements upset you in any manner when interacting with that company or blog?

Please share your answers, thoughts or any experiences in the comments below. Thank you.

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• Where Does Your Blog Fit in Your Business? (1)

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