While shopping at my local grocery store, I noticed that my store now offers financial services. Within the advertisement is a quotation: “What a great idea!”

When I first saw the advertisement, I just mumbled to myself some expletives and continued my shopping. The quotation reminded me of Sony when they made up a quote from a fake critic. The key word here is fabricated quotes.

Another example of this is at a chain restaurant. The restaurant is hiring, and on the advertisement is the quote, “A great place to work.” I was half expecting an asterisk with some small print adding, “…for some people.”

I suppose the addition of these quotations is just a decent attempt at self-marketing. Adding in these quotes perhaps is trying to reproduce the word-of-mouth effect that works so well. The problem is, I don’t know the people behind the quotes, so I could care less who said what.

The beauty about a blog is that there is usually a decent person behind it. And from this blog, we can get a feel for who you are, what you like, and whether we can trust you.

It’s one thing to have a nameless recommendation, it’s another to have a recommendation from a trusted friend.

I’ll conclude with a quote from Liz Strauss’s transcript from WordCamp:

So if you go to a website, or you’ve got a product, bring your experience to it.

I want to know how you felt using it. I may not feel the same way, but if I’ve been reading you, I can extrapolate from your experience whether I like it or not.

If you’re a friend of mine, I can extrapolate from your taste in music whether I like it or not.

So blog your experience. It makes you more real.

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