What Happens if We Combine Social Media With Automation?
I suppose social media is meant to give people a channel for socializing.
Socializing is like going to a party. You dress yourself nicely, put your best avatar for the night, perfume your account with your latest accomplishments, pick up your partners and go for it.
What if, instead of the host, you’d be welcomed by some robots, wishing you to buy the latest brand of detergent, or to read the newspaper before you step inside? What if, the host itself, would insert into the conversation some fragments like “you know I’m right, my darling, please see my yesterday’s post, and make sure you click on my affiliate link, since you are there”?
Well, this must be annoying, as you actually went to that party to interact with humans, not to witness a sample of the latest technology in matter of automation. As antisocial as I may be, as much as I cannot see the benefits of using Twitter, and I like to joke about it, I cannot stop myself from thinking that Twitter set on automation is a real freak.
How would it be to record my voice saying some promotional messages for my clients, or for my own blogs, take with me an mp3 player, and each time I meet an acquaintance, play him the morning tune, or the afternoon tune, or the evening tune?
Where’s the line between marketing and over-marketing? Maybe it’s us, the marketers who should draw it, who knows? And maybe we will, when we’ll realise that a pissed-off client is very hard to bring on your side again.
Ronald Huereca says...
Hey Simonne,
This article raises a question for me: what is automated Twittering? Is it just having everything you write about posted to Twitter?
Simonne says...
Yes, Ronald, it’s a method which allows somebody to automatically post a link to his latest blog entry.
Ronald Huereca says...
Hmmm, that doesn’t sound too cool. I’m not too big into Twitter, but I imagine that might get spammish after a while.
BTW, I love the picture you chose for the post. An RSS Robot!
Andrew says...
I have the automation turned on because I wasn’t really using Twitter, but now I have started to actually use it I would rather turn it off. I just don’t know how.
I’m still not really convinced about Twitter, but that could be because I don’t follow many people yet.
Simonne says...
I liked the picture, too. It was part of a series, and I had a hard time to resist the temptation to post them all here.
Hey Andrew, I’m not such a Twitter user myself, so I have no idea how to turn automation off. Mine was off by default, I guess.