Tag archive for ‘advertising’

Our Readers Trust in Us. What Are We Doing to Them?

One of the most controversial topics in the blogging world is making money online. Actually not exactly making the money, but talking about how to make it. All kind of “experts” are raising their heads from the dark, claiming they have the absolute secret to the treasure chest, and giving it away for a measly [...]


Would You Buy From My Sidebar?

Would You Buy From My Sidebar?

Blogs. Sidebars. Fashions. Uniforms. The 125×125 ads displayed in the sidebar of probably 80% of all blogs.
Despite their extremely poor conversion rate (very few people are clicking, and even fewer buy), the little cute squares are bloggers’ favorites when it comes to selling advertising (or at least to filling them with affiliate banners, forever waiting [...]


Bloggers of a Feather Tend to Flock Together

Bloggers of a Feather Tend to Flock Together

I don’t know about you, but every time one of my readers wants to write something on my site, be it a comment or a guest post, I’m glad. And if any of my readers would express the wish to advertise in my sidebar for free, I’d accept that happily (probably for the first 4-5 [...]