
Are you telling your blog readers what you want?
The reason many blogs exist is to convey a message. Your blog delivers your message to your reader, who are in fact your clients. You spent hours daily trying to get people to come to your blog and participate on different things. People find out about your blog and take use of the different resources you have available for them. They spend time on your site. Judging from their blog traffic, many people think they have done quite well in such cases and that their readers are doing what they are supposed to do.
Wrong! The same way you try to figure out what your readers and clients are looking for, your readers and clients also try to figure out what you are expecting from them. The mere fact that many people are visiting your blog does not mean that they will do what you want them to do. Imagine setting up a bicycle shop in your neighborhood. If you go around telling people “
Hey, I rent this space at this address, visit me!“, you may get some curious people to visit you. But it would take extra messages and call to actions to make people inquire about what your shop is about, and to make people actually be interested in buying something from you.
Your blog is the same. Your blog readers do not know what you want from them on your blog unless you tell them what you would like them to do. Call them to action by telling them what you want!
Tell your blog readers what you want
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