The Reader Appreciation Project

Do you know Rubik’s Cube? If you do, then you probably remember the frustration of endless hours, rotations and calculations, only to get into a bigger mess of colors.

And if you happened to have a brother like mine, who was hiding from me, and then came out with the magic cube solved, you can imagine how upset I was the day I discovered he was actually peeling off the stickers and stick them back again.

But once you got the technique, and you managed to solve the cube, suddenly the fact that your younger brother was doing that shameful thing became much less important. It was like a confirmation of a hierarchy you had in your mind regarding your abilities compared with your brother’s.

The Rubik’s Blogging Cube

This is pretty much like the relationship a blogger establishes with the audience: you have to know the secret to make them come, and once they are there, you need to learn how to make them stay, and even more, how to bring them back.
The more you know, the most successful you are in doing this. But in the beginning, without having almost any experience with readers, a blogger could get frustrated and demotivated when seeing others attracting readers like the fly paper attracts the flies, while she puts a lot of effort in writing, linking, commenting, socializing, writing again, linking some more, and yet seeing day after day how others come from behind and move forward in high speed.

You’d ask now, and you’d be right, which is that secret, that technique which sticks readers to your blog. Do you believe that Rubik’s cube has only one solution? I know two of them, and probably there are more.

Like this blogging and readers appreciation: there’s no unique way to get to it. Indeed, you can read guides on how to become an authority in your niche, you can assimilate the knowledge and the insights they give you, you can find original ways to know your readers better, and yet, when it comes to real life, you are faced with the reality of not getting the attention you’re worth.

If you don’t know Rubik’s cube, please watch this demonstration on how to solve it, and then you’ll get an idea of how complicated it seems to get to your readers. Then learn and rehearse the solution, and you’ll realize in fact, how simple it is. Just a bit of learning and a lot of rehearsal.