What Happens If We Combine Social Media With Automation?
11. Mar, 2008 
8 Comments
I suppose social media is meant to give people a channel for socializing.
Socializing is like going to a party. You dress yourself nicely, put your best avatar for the night, perfume your account with your latest accomplishments, pick up your partners and go for it.
What if, instead of the host, you’d be welcomed by some robots, wishing you to buy the latest brand of detergent, or to read the newspaper before you step inside? What if, the host itself, would insert into the conversation some fragments like “you know I’m right, my darling, please see my yesterday’s post, and make sure you click on my affiliate link, since you are there”?
Well, this must be annoying, as you actually went to that party to interact with humans, not to witness a sample of the latest technology in matter of automation. As antisocial as I may be, as much as I cannot see the benefits of using Twitter, and I like to joke about it, I cannot stop myself from thinking that Twitter set on automation is a real freak.
How would it be to record my voice saying some promotional messages for my clients, or for my own blogs, take with me an mp3 player, and each time I meet an acquaintance, play him the morning tune, or the afternoon tune, or the evening tune?
Where’s the line between marketing and over-marketing? Maybe it’s us, the marketers who should draw it, who knows? And maybe we will, when we’ll realise that a pissed-off client is very hard to bring on your side again.
