Tag Archives: loyal readers

The Lifespan of a Reader

There was this research some years ago which was showing that the staff of a company fully renews itself over a period of three years. People come and go, and if you have the curiosity to pay a visit to your former colleagues after a few years, you may end up with the surprise of not knowing anybody in that company anymore.

Thinking at myself as a blog reader, one of the things I notice immediately is that the list of blogs I read has almost completely changed over the past two years. Although I watch on average 100 blogs (or more), the ones which are still on my favorites list can be counted on one hand’s fingers only.

I don’t remember when I’ve lost interest in some blogs and how long it did take until I wasn’t interested in them anymore. However, I believe that for most of the blogs, my lifespan as a reader last some 4-6 months. I have no idea if those bloggers were starting to repeat themselves, or was it only that I didn’t care for those topics anymore?

How are you as a reader? Are you aware of your lifespan as reader of a certain blog? When you stop reading one, do you know your reasons, or it’s just that one day you discover that you completely forgot it existed?

After how much time the readership of a blog is completely renewed? I wonder if we could measure that. What do you think?